Realme Smartphone – In a stunning move to dominate the affordable smartphone space, Realme has officially launched its latest budget flagship, priced at just ₹12,999. Packed with high-end specs like 16GB RAM (with dynamic expansion), a massive 7000mAh battery, and a flagship-grade 64MP camera setup, this phone is being touted as a game-changer for budget-conscious consumers. The launch has taken the tech world by storm, especially with Realme offering premium features at an unbelievably low price. The device is set to go on sale starting 15 July 2025, and will be available via Flipkart, Realme’s official website, and offline stores across India.
Realme ₹12,999 Smartphone: Key Highlights
Realme’s latest budget smartphone is redefining expectations in the under ₹15,000 segment. Priced at just ₹12,999, it delivers top-tier features like 16GB RAM (including virtual expansion), a massive 7000mAh battery, a crisp 120Hz AMOLED display, and a powerful 64MP camera. It’s a complete package aimed at users who want premium performance without the premium price tag.
- Price: ₹12,999 (Introductory offer)
- RAM & Storage: 16GB RAM (8GB physical + 8GB virtual), 128GB UFS storage
- Battery: 7000mAh with 33W fast charging
- Camera: 64MP AI triple rear camera, 32MP front camera
- Display: 6.78-inch Full HD+ AMOLED, 120Hz refresh rate
- Processor: MediaTek Dimensity 7050 5G chipset
- Operating System: Realme UI 5.0 based on Android 14
- Launch Date: 15 July 2025
Realme Enters Flagship Killer Zone – But in Budget!
Realme has always been known for aggressive pricing, but this latest launch is on another level. With a price tag of ₹12,999, the smartphone delivers specs that usually appear in phones twice the price. This move directly challenges brands like Redmi, Infinix, Tecno, and even Samsung’s lower-end Galaxy series. Realme’s new phone is designed for users who want flagship-level performance without shelling out ₹25,000 or more.
Full Specifications Table
| Specification | Details |
|---|---|
| Price | ₹12,999 (Introductory Launch Price) |
| Processor | MediaTek Dimensity 7050 (5G) |
| RAM | 8GB Physical + 8GB Virtual (Total 16GB) |
| Storage | 128GB UFS 2.2 (Expandable up to 1TB) |
| Display | 6.78″ AMOLED, FHD+, 120Hz Refresh Rate |
| Rear Camera | 64MP Main + 8MP Ultra-wide + 2MP Macro |
| Front Camera | 32MP Selfie Shooter |
| Battery | 7000mAh with 33W Fast Charging |
| OS | Android 14 with Realme UI 5.0 |
Battery That Lasts for Days
The 7000mAh battery is among the largest in the segment and is designed to provide 2-3 days of moderate use. For gamers, binge-watchers, and travelers, this phone becomes a reliable powerhouse. It supports 33W fast charging, meaning it can go from 0 to 100% in under 90 minutes.
Battery Performance Table
| Usage Type | Estimated Backup Duration |
|---|---|
| Video Streaming | 20+ hours |
| Gaming | 12–15 hours |
| Social Media | 30+ hours |
| Standby Time | Up to 4 days |
| Web Browsing | 22+ hours |
| Music Playback | 100+ hours |
| Charging Time | Around 85 minutes |
Camera Designed for Creators
Realme has added a 64MP triple rear camera system optimized with AI capabilities for vivid detail in daylight and low-light scenarios. The 32MP front camera is ideal for selfies, reels, and video calls.
Key camera features include:
- AI Scene Detection
- Super Night Mode
- 4K Video Recording @30fps
- Portrait Mode with depth mapping
- Dual-view video recording
Display & Design: Premium Feel in Budget Segment
With a 6.78-inch AMOLED display, 120Hz refresh rate, and 240Hz touch sampling rate, the phone is ideal for smooth scrolling, gaming, and vibrant video playback. The screen also supports HDR10 for richer color accuracy.
Build-wise, the smartphone features a sleek polycarbonate body with a matte-finish back that resists fingerprints and feels premium in hand. It will be available in two stunning colors: Galaxy Silver and Midnight Black.
Realme’s Market Strategy – Disruption at Scale
This phone is expected to shake the ₹10,000–₹15,000 smartphone segment. Realme is clearly targeting students, young professionals, and creators who demand more value at lower prices. The phone also supports dual SIM 5G, making it future-ready.
Realme’s aggressive pricing aligns with its vision of providing flagship-like performance to budget users, especially in Tier 2 and Tier 3 cities of India.
Who Should Buy This Realme Smartphone?
This phone is perfect for:
- Students and college-goers needing performance + camera
- Budget gamers looking for a powerful battery + display
- Social media users, vloggers, and creators
- Users wanting a 5G phone with flagship looks
- Anyone upgrading from a 3-4 year old budget device
Sale, Availability & Launch Offers
Realme has announced special launch offers during the first sale on 15 July 2025. The smartphone will be available on Flipkart, Realme.com, and select offline stores.
Launch Offer Table
| Offer Type | Details |
|---|---|
| Bank Discount | ₹1,000 off on SBI, ICICI cards |
| Exchange Bonus | Up to ₹1,500 extra on old phones |
| Realme Care+ | 1 Year Accidental Damage Protection |
| Free OTT Subscription | 3 months of Zee5 & JioCinema Premium |
| EMI Options | Starting at ₹499/month |
| First Sale Date | 15 July 2025, 12 PM |
Realme’s latest ₹12,999 smartphone is not just a budget phone – it’s a flagship-killer in disguise. From RAM and display to camera and battery, the device sets a new benchmark in what users can expect in the sub-15K category.
If you’re in the market for a high-performance budget smartphone with no compromises on specs, this is the phone to watch out for in July 2025.
Frequently Asked Questions (FAQs)
1. Is the ₹12,999 Realme smartphone 5G compatible?
Yes, the phone comes with a MediaTek Dimensity 7050 chipset that supports 5G connectivity on dual SIMs.
2. Can I expand the 128GB storage?
Yes, the phone supports a microSD card for storage expansion up to 1TB.
3. Is there Gorilla Glass protection on the display?
While there’s no official mention of Gorilla Glass, the display has reinforced scratch-resistant protection.
4. When will the first sale begin?
The first sale is scheduled for 15 July 2025 at 12 PM on Flipkart and Realme’s official website.
5. Does it support virtual RAM expansion?
Yes, the phone offers 8GB of virtual RAM on top of the 8GB physical RAM, making it a total of 16GB.